Neuroscience studies show that when we hear a story, our brain doesn't just listen – it lives it. The motor, sensory and emotional regions of our brain are activated as if we are experiencing the event itself. How cool is that! Imagine a gripping article you’re...

I had the pleasure of doing exactly that very recently in London, and it was such a joy. I love: 😊 Being with good friends 😊 Watching thought provoking and emotional live performances 😊 I loved seeing Hedda at The Orange Tree Theatre in Richmond, set in post-war...

I dived in with both feet and delivered a guest session to MBA students focussing on entrepreneurship,  in their "Enterprise, Innovation and New Venture Creation” module at the University of Lancashire. It was one and a half hours long! That’s a long time to talk,...

It’s easy to think you have to do everything. But it’s far braver to only do a few things and to do them consistently well. I’m a great believer that successful marketing is built on consistency, repetition and focussing on only a handful of activities. That doesn’t...

I always remember feeling so special as a little girl that I got to celebrate two Christmases every year. I have to admit, I still have that exact same feeling now. For me, Diwali and Christmas are all about joy, fun, laughter, celebrating with those you love and of...

But repetition is so important for getting your message across… so how do you retain interest whilst constantly repeating yourself? Well, you make your messages fun, interesting and simple with the same underlying core message. That way, what you are trying to say...

As with most people it was such a tough decision, particularly after having the safety net of a salary for so many years and with the added responsibility of children and a mortgage. There were so many triggers that led me to the decision to go freelance,, but I think...

Did you know that people forget 50% of all new information within a day and 90% of all information within a week? So, if you want to make an impact on your audience, whether it’s at an event or any other platform, you have to make it memorable! I recently watched an...

As a little girl I could get lost in books and magazines for hours. On one occasion when I was really quite young, I decided I would lighten my hair. I was so engrossed in my magazine that I forgot to keep an eye on the time. Much to my horror…. My hair turned blonde!...

Yet another line from the fabulous Sir John Hegarty. I think he’s fast becoming one of my heroes! “Why make a personal, rather than a science-informed choice? Simply because it allows for serendipity, imperfection and subjectivity. It enables us to avoid perfection...

I love this line from the amazing Sir John Hegarty. “If you can make them laugh, you can probably make them buy” So simple, yet so true! When people are amused they are more open to you and you can build rapport with them. It’s also useful if something goes wrong and...

I’m so chuffed to be nominated for the SheInspires Awards for the second time in the Women in Digital Category! To get to the next stage I need to answer lots of questions….. I will spend a good chunk of time thinking about the tone, language and emotion I want to...

When it comes to copywriting I 100% agree with this quote from Rory Sutherland, Author and Vice Chairman of the Ogilvy & Mather Group “Don’t try to use technology to effectively shortcut the process from A to B because the journey is actually the thing that’s of...

Carefully chosen words can bring your product to life. Words that clearly express your message will connect and influence those reading them. On the other hand, careless or “fluffy” words will cause confusion and a loss of interest. “Be impeccable with your word” Don...

I was so chuffed to be invited to speak on the Business Lifejacket Podcast as a marketing expert. Despite being nervous I really enjoyed talking through my marketing journey, some mistakes along the way and my all time favourite campaign! Have a listen here and let me...