But repetition is so important for getting your message across… so how do you retain interest whilst constantly repeating yourself? Well, you make your messages fun, interesting and simple with the same underlying core message. That way, what you are trying to say...

As with most people it was such a tough decision, particularly after having the safety net of a salary for so many years and with the added responsibility of children and a mortgage. There were so many triggers that led me to the decision to go freelance,, but I think...

Did you know that people forget 50% of all new information within a day and 90% of all information within a week? So, if you want to make an impact on your audience, whether it’s at an event or any other platform, you have to make it memorable! I recently watched an...

As a little girl I could get lost in books and magazines for hours. On one occasion when I was really quite young, I decided I would lighten my hair. I was so engrossed in my magazine that I forgot to keep an eye on the time. Much to my horror…. My hair turned blonde!...

Yet another line from the fabulous Sir John Hegarty. I think he’s fast becoming one of my heroes! “Why make a personal, rather than a science-informed choice? Simply because it allows for serendipity, imperfection and subjectivity. It enables us to avoid perfection...

I love this line from the amazing Sir John Hegarty. “If you can make them laugh, you can probably make them buy” So simple, yet so true! When people are amused they are more open to you and you can build rapport with them. It’s also useful if something goes wrong and...

I’m so chuffed to be nominated for the SheInspires Awards for the second time in the Women in Digital Category! To get to the next stage I need to answer lots of questions….. I will spend a good chunk of time thinking about the tone, language and emotion I want to...

When it comes to copywriting I 100% agree with this quote from Rory Sutherland, Author and Vice Chairman of the Ogilvy & Mather Group “Don’t try to use technology to effectively shortcut the process from A to B because the journey is actually the thing that’s of...

Carefully chosen words can bring your product to life. Words that clearly express your message will connect and influence those reading them. On the other hand, careless or “fluffy” words will cause confusion and a loss of interest. “Be impeccable with your word” Don...

I was so chuffed to be invited to speak on the Business Lifejacket Podcast as a marketing expert. Despite being nervous I really enjoyed talking through my marketing journey, some mistakes along the way and my all time favourite campaign! Have a listen here and let me...

I love Sir John Hegarty! He’s been in the marketing/creative game for decades and speaks so many truths from his crazy experiences. Some of you may remember one of Sir John’s most successful campaigns - the Levi’s advert with Nick Kamen getting undressed in a...

I’m absolutely thrilled to be through to the finals of The Freshies Awards in the Marketing Magnifico category. A huge thank you to everyone who voted for me. The next stage is an interview in March with a group of judges.... eek! The awards ceremony where winners are...

I love this quote from James Clear "Writing is the superpower of humankind. It is our truest form of magic.” It reflects my feelings of the power of writing perfectly. How compelling is your writing? Is the content on your website, your promotional material and your...

A quick reflection on 2024, it’s actually a first for many things! First and foremost investing in myself by: 😊 Focussing on the things I love the most and doing more of them. 😊 On a professional level that involves much more collaboration and connection, spending...

I am so unbelievably chuffed and excited to be through to the voting round for two awards in The Freshies 2025 Awards. The first is such a new (and brave) activity for me….Networking! In all my decades of being employed there’s always been a sales/business development...