I love this line from the amazing Sir John Hegarty. “If you can make them laugh, you can probably make them buy” So simple, yet so true! When people are amused they are more open to you and you can build rapport with them. It’s also useful if something goes wrong...

I’m so chuffed to be nominated for the SheInspires Awards for the second time in the Women in Digital Category! To get to the next stage I need to answer lots of questions….. I will spend a good chunk of time thinking about the tone, language and emotion I want to...

When it comes to copywriting I 100% agree with this quote from Rory Sutherland, Author and Vice Chairman of the Ogilvy & Mather Group “Don’t try to use technology to effectively shortcut the process from A to B because the journey is actually the thing that’s...

Carefully chosen words can bring your product to life. Words that clearly express your message will connect and influence those reading them. On the other hand, careless or “fluffy” words will cause confusion and a loss of interest. “Be impeccable with your word”...

I was so chuffed to be invited to speak on the Business Lifejacket Podcast as a marketing expert. Despite being nervous I really enjoyed talking through my marketing journey, some mistakes along the way and my all time favourite campaign! Have a listen here and let...

I love Sir John Hegarty! He’s been in the marketing/creative game for decades and speaks so many truths from his crazy experiences. Some of you may remember one of Sir John’s most successful campaigns - the Levi’s advert with Nick Kamen getting undressed in a...

I’m absolutely thrilled to be through to the finals of The Freshies Awards in the Marketing Magnifico category. A huge thank you to everyone who voted for me. The next stage is an interview in March with a group of judges.... eek! The awards ceremony where winners...

I love this quote from James Clear "Writing is the superpower of humankind. It is our truest form of magic.” It reflects my feelings of the power of writing perfectly. How compelling is your writing? Is the content on your website, your promotional material and...

A quick reflection on 2024, it’s actually a first for many things! First and foremost investing in myself by: 😊 Focussing on the things I love the most and doing more of them. 😊 On a professional level that involves much more collaboration and connection, spending...

I am so unbelievably chuffed and excited to be through to the voting round for two awards in The Freshies 2025 Awards. The first is such a new (and brave) activity for me….Networking! In all my decades of being employed there’s always been a sales/business...

Marketing success is based on consistent communication. Consistency creates trust and being consistent is about following through on expectations. Many organisations are unclear about their marketing communication strategy and instead go along with what "everyone...

How good are you at listening? Do you actually listen to your customers? I heard a fabulous phrase recently: “To listen is to lean in softly with a willingness to be changed by what we hear.” How beautiful is that! Far too often we’re so convinced by our own views...

Come in late, leave early! I love this phrase from Screenwriter William Goldman. It isn’t referring to your office hours or turning up late for appointments, but about your target audience. Too often, businesses provide lots of irrelevant information and lose the...

I’ve found myself saying these words a few times lately, on both a professional and a personal level, where the actions of people have genuinely not reflected what they are saying! Examples include: Clients talking about empowering staff when they're micro-managing...

It takes nothing to be kind!  Your kindness and how you respond to people makes a tremendous difference to your business To quote a brilliant marketing guru, Seth Godin: "Marketing is anything that touches the market. That's the way you answer the phone; it's your...