Yet another line from the fabulous Sir John Hegarty. I think he’s fast becoming one of my heroes!
“Why make a personal, rather than a science-informed choice? Simply because it allows for serendipity, imperfection and subjectivity. It enables us to avoid perfection and hence boredom.”
That magical human touch is so important and is often forgotten, especially when we’re driven by data and want everything to be absolutely perfect before we do anything.
How many times have you delayed launching a new project until every minute detail is perfect…..sometimes to the point where you’ve lost excitement? Have you delayed circulating your newsletter, updating your website or sending out a press release just because you can’t agree on some wording?
Do you really think that is going to stop someone buying from you?
Are you a perfectionist?
I’ve found clients who procrastinate when they’re 95% ready to go, then spend ages delaying over some irrelevant detail that in no way detracts from their offer. How crazy!
If you’re a little stuck because you think everything has to be “perfect” give me a shout.
I’ll bring you close to perfection and get you in front of your audience without delay.
Contact me on 07970 754432 and we can discuss creating “nearly perfect” content to bring your product/service or business to life!