I love Sir John Hegarty! He’s been in the marketing/creative game for decades and speaks so many truths from his crazy experiences. Some of you may remember one of Sir John’s most successful campaigns - the Levi’s advert with Nick Kamen getting undressed in a...

I’m absolutely thrilled to be through to the finals of The Freshies Awards in the Marketing Magnifico category. A huge thank you to everyone who voted for me. The next stage is an interview in March with a group of judges.... eek! The awards ceremony where winners are...

I love this quote from James Clear "Writing is the superpower of humankind. It is our truest form of magic.” It reflects my feelings of the power of writing perfectly. How compelling is your writing? Is the content on your website, your promotional material and your...

A quick reflection on 2024, it’s actually a first for many things! First and foremost investing in myself by: 😊 Focussing on the things I love the most and doing more of them. 😊 On a professional level that involves much more collaboration and connection, spending...

I am so unbelievably chuffed and excited to be through to the voting round for two awards in The Freshies 2025 Awards. The first is such a new (and brave) activity for me….Networking! In all my decades of being employed there’s always been a sales/business development...

Marketing success is based on consistent communication. Consistency creates trust and being consistent is about following through on expectations. Many organisations are unclear about their marketing communication strategy and instead go along with what "everyone else...

How good are you at listening? Do you actually listen to your customers? I heard a fabulous phrase recently: “To listen is to lean in softly with a willingness to be changed by what we hear.” How beautiful is that! Far too often we’re so convinced by our own views and...

Come in late, leave early! I love this phrase from Screenwriter William Goldman. It isn’t referring to your office hours or turning up late for appointments, but about your target audience. Too often, businesses provide lots of irrelevant information and lose the...

I’ve found myself saying these words a few times lately, on both a professional and a personal level, where the actions of people have genuinely not reflected what they are saying! Examples include: Clients talking about empowering staff when they're micro-managing...

It takes nothing to be kind!  Your kindness and how you respond to people makes a tremendous difference to your business To quote a brilliant marketing guru, Seth Godin: "Marketing is anything that touches the market. That's the way you answer the phone; it's your...

I'm thrilled to bits to be through to the finals for the She Inspires Awards 2024 in the Digital Award Category!! The story I told after being nominated was quite emotional and very honest, but it obviously hit the spot for me to have been selected as a Finalist!...

Why do you do what you do? For me, my “why?” for work is; “To work with people I like, doing what I love, to deliver success to my clients” Working with clients who make a genuine impact is important to me and recently I’ve had two fantastic opportunities come my way:...

Imagine waking up full of excitement and enthusiasm for work everyday! Wouldn’t it be wonderful spending your working week doing what you love and not dreading Monday mornings or desperately waiting for the weekend? Unfortunately most people get dragged into doing...

I can't believe it, I've been nominated for another award!! I am soooo chuffed and equally humbled 😊 This is for the 2024 SheInspires Awards in the "Women in digital, marketing and media" category! See https://lnkd.in/edTrY64N for more details  

What do you love but never get time to do? I have always loved reading and English Literature was my favourite subject at school and college (I adore Shakespeare!) but I don’t seem to make the time to read unless I’m on a train or plane. Even then I find myself...