When it comes to copywriting I 100% agree with this quote from Rory Sutherland, Author and Vice Chairman of the Ogilvy & Mather Group
“Don’t try to use technology to effectively shortcut the process from A to B because the journey is actually the thing that’s of value there, every bit as much as the destination.” Rory Sutherland.
Yes, AI absolutely has its virtues, but creative copywriting isn’t one of them. The human connection you have with your audience cannot be replicated by AI.
The emotion, the tone and the language you choose to connect with your buyers comes from you living and breathing your product or service. So the journey to creating beautiful and engaging copy encompasses your passion and knowledge, and this is how you connect with your audience.
That’s what makes the human connection so special
Don’t take shortcuts when it comes to connecting with your audience, it can be the subtle difference between a very average advert, article or social media post and one that sparks their interest and connects with them.
Contact me on 07970 754432 to discuss creating a human connection with your audience.