A few bits of news!

Stories I never knew until yesterday

I have just discovered that in the 1950s, aged 16/17 whilst living in Mombasa my dad worked: At an aluminium factory As a clerk at the Mombasa Daily Mail At the local garage doing clerical work and learning to fix cars He also took a correspondence course at the...

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Why are stories so powerful for your business?

Business owners don’t always get the impact of storytelling. Many don’t realise the power of stories and how they are one of the best ways to connect with their audience. Your stories don't have to: Be emotional or vulnerable Explain the intricate details of your...

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How do you stop your audience scrolling past your content?

There is so much noise out there and people are bored of being bombarded by uninteresting marketing content. Even if your business is brilliant, it can be challenging to stand out. But, there are ways to get noticed. You create a bit of sizzle and some substance! The...

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Speaking opportunities are like buses

Within the next couple of weeks I’ve got several speaking slots: Keynote speaker for business leaders at a networking group. Guest speaker (2 hours!) for MBA entrepreneurial students at the University of Lancashire. Podcast guest on “Creating the Curve” with amazing...

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What’s the right length for your Stories?

There’s always a debate about how long your social media posts should be, how much content should be in your newsletters, what length a blog post should be or how long videos should be. Well, let’s be very clear….. both “short form” and “long form” content have their...

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Are you creating too much boring content?

There’s far too much content being produced by every man and his dog...sorry Jack (my cat). Worst still, with the increased use of AI there is a “sameness” problem as well. So much content now sounds the same with meaningless words and phrases. As people become more...

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Connecting with silly faces instead of fancy tech!

I wish someone had told me how many silly faces I pull when I speak! I was gobsmacked when I saw the photos from a presentation I did recently….every single one with a daft expression! But, the feedback to the talk I delivered on "The Power of Storytelling” and those...

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My New Podcast

My next podcast has been published! If you can spare 35 minute and 31 seconds…. have a listen and watch. I go into the power of storytelling, the strength of working collaboratively and of course having fun creating great campaigns! I’m hugely grateful to Ana for...

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Tell your story and connect with your audience

That’s exactly what multi-award winning Seema Dalvi will be doing during our amazing International Women’s Day event on Saturday 7th March in Poulton-Le-Fylde. I’ll be interviewing Seema in a fireside chat where she’ll be telling us her story, going from maths...

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Finding my true voice

One of the things I discovered towards the end of last year was my voice… and I mean my true voice, which resonates so much with the Miles Davies phrase, “Sometimes it takes a long time to sound like yourself” Since then, I’ve been on a mission to express that...

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How do you bring your brand to life?

Neuroscience studies show that when we hear a story, our brain doesn't just listen – it lives it. The motor, sensory and emotional regions of our brain are activated as if we are experiencing the event itself. How cool is that! Imagine a gripping article you’re...

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The magic of immersing yourself in what you love

I had the pleasure of doing exactly that very recently in London, and it was such a joy. I love: 😊 Being with good friends 😊 Watching thought provoking and emotional live performances 😊 I loved seeing Hedda at The Orange Tree Theatre in Richmond, set in post-war...

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I’ve been super brave

I dived in with both feet and delivered a guest session to MBA students focussing on entrepreneurship,  in their "Enterprise, Innovation and New Venture Creation” module at the University of Lancashire. It was one and a half hours long! That’s a long time to talk,...

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Be brave with your brand

It’s easy to think you have to do everything. But it’s far braver to only do a few things and to do them consistently well. I’m a great believer that successful marketing is built on consistency, repetition and focussing on only a handful of activities. That doesn’t...

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It’s nearly Diwali

I always remember feeling so special as a little girl that I got to celebrate two Christmases every year. I have to admit, I still have that exact same feeling now. For me, Diwali and Christmas are all about joy, fun, laughter, celebrating with those you love and of...

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