But repetition is so important for getting your message across… so how do you retain interest whilst constantly repeating yourself?

Well, you make your messages fun, interesting and simple with the same underlying core message. That way, what you are trying to say will actually sink in. Remember people relate to messages in different ways, some like lots of words whilst others prefer imagery, diagrams or videos.

Remember people have to interact with a brand around 12 times before even considering making a purchase, and in some sectors it’s nearly 20 times

Mix things up a little so you find ways of reaching a broader audience with the same core message.

That way you are promoting your core message whilst building trust, familiarity and brand recognition. It really is as simple as that.