Do you show your audience what you sell, rather than just telling them about it?
Instead of saying, “Our product is the most trusted on the market”, why don’t you show them why it is so trusted? Tell them a story which demonstrates why your customers trust your product and how it delivers what they are looking for. That way you can build credibility and show you understand what is important to them. And often “showing” is far more interesting than explaining.
How do I start my talks on “The Power of Storytelling for Business?”
I don’t tell them my name, my background or what I’m going to be talking about. Instead I tell them a story! A very short one which immediately grabs their attention.
In those first few seconds I engage with them and draw them into my talk. Only then do I tell them who I am, why I’m there and how powerful storytelling is for their business.